Puru print (Ajrakh Technique) is a hand block print technique developed by EcoFab & two passionate “Chhippa” brothers Pawan & Banwari Jhariya of Tarapur village in Madhya Pradesh. It follows the traditional steps in hand block printing with minor changes. Puru name is dedicated to the legendary hand block printer Late Shri Purushottamji Jhariya who created a unique technique of Tarapur print a combination of alizarin & dabu printing. For this unique combination of two different techniques he got state award from government. Puru also means heaven and it is repeated many times in Rig Veda one of the oldest known written scripture to the mankind.