Puru Print is a result of constant innovation & new product development process initiated by #EcoFab with the family of state awardee late Purushottam ji Jhariya. The ajrakh process developed by Pawan & Banwari Jhariya family of Ummedpura village (Tarapur) with the knowledge management support provided by EcoFab team dedicated to the legendary Late Purushottamji named as Puru Print.
Generally Ajrakh designs associated with geometrical pattern mainly stars, sun and other geometrical motifs. In Puru print technique motifs are inspired from the nature and includes a range of geometrical, buta-buti & animal motifs in the process which differentiates it from traditional ajrakh developed by hand block printers of Sindh (Now in Pakistan) & Gujarat.